Transform Your Sales Engine with Proven Methodologies

At Strategic Growth Design, we don’t just offer generic consulting advice—we provide a systematic approach to building sustainable revenue growth engines. Over 34 years of sales leadership experience has taught us that lasting growth comes from implementing the right framework, not collecting random tactics

Our Approach

Our systematic approach begins with Ideal Customer Profiling to uncover what customers are actually buying, extends through Pipeline Velocity optimization using our proven Three V’s methodology, and culminates with Sales Leadership & Strategy implementation that creates sustainable, scalable growth systems. Rather than offering disconnected tactics, we install integrated frameworks where each service builds upon the others, creating compound advantages that generate predictable, long-term revenue growth for small and medium-sized businesses ready to move beyond hope-based strategies.

Ideal Customer Profile Development

Most businesses have no idea what their customers are actually buying. We help you flip the script using Clayton Christensen’s Jobs Theory to understand the real jobs your customers are hiring you to perform. Through our proven methodology, we’ll help you observe customer behavior through their benefit-seeking patterns, analyze how they interact with your company socially, and interview your top and bottom clients to uncover purchasing motivations.

Pipeline Optimization: The Three V’s

Your pipeline is likely suffering from one of three critical issues: Volume, Velocity, or Veracity. We implement a systematic approach to address each:

  • Volume: Using the law of large numbers, we calculate exactly how many prospects you need in your pipeline and create a backwards math formula to hit your revenue targets.
  • Velocity: We establish sales cadences that break through the noise, requiring an average of 17 outreaches over 21 days to secure initial meetings.
  • Veracity: We ensure your messaging addresses genuine client pain points through specifically vague positioning that sells the appointment, not the solution.

Sales Team Optimization

Building high-performing sales teams requires getting five critical areas right: ideal customer profiling, healthy customer mix management, individual-level planning and forecasting, effective compensation design, and having the right people in place. We help you navigate the delicate balance between Vikings (hunters) and Farmers (account managers), ensuring your team composition drives both new business acquisition and client retention.

Compensation Plan Design

Your compensation plan should align internal motivation with company objectives. We follow the 50/50 rule—starting with equal parts salary and commission—because this balance provides optimal leverage and motivation across industries and time periods. Our approach ensures your plan is simple enough to explain without PowerPoint while creating the outcomes you want.

Value Proposition Alignment

Value is benefits minus costs, yet most businesses struggle to articulate their true value proposition. We help you understand whether customers are buying your product features or hiring you to solve deeper problems—like the fractional HR leader who thinks they’re selling HR services but customers are actually hiring a firefighter to extinguish compliance documentation fires.

Data-Driven Management Systems

We implement measurement and management systems that move beyond gut feelings to data-driven decisions. This includes creating dashboards to track meaningful sales activities, establishing weekly one-on-ones that provide real coaching, and building forecasting systems that work from the street level up, not from 30,000 feet down.

Our Process

Every engagement begins with understanding your specific growth challenges and current state. We then implement our proven framework systematically, ensuring each element builds upon the previous one to create a comprehensive sales engine that generates predictable, sustainable revenue growth.
Testimonials

What People Say

Hear from business leaders who have transformed their sales challenges into growth opportunities.

Sean is one of the brightest self starters I have ever worked with. He knows how to move the needle while managing a team of productive sales people. I had the opportunity to work with Sean for over 5 years where he continually set the pace for the market. Great guy, amazing leader.

Lisa Marinkovich

Lifestyle Expert, Blogger, Marketing Consultant- E-commerce Store Owner-Entrepreneur
I’ve known and worked for Sean Shannon for over 6 years. Here are my impressions of this smart, strategic, kind, street-wise performer:

Sean is a ravenous Learner/Teacher:
Sean devours business, philosophy, industry, and a variety of other information. He then boils it down and teaches it to associates, direct reports, and clients for the better of all.

Rob Evans

Driven to Deliver- with a smile!